Online Marketing (including internet marketing or web marketing called) are all marketing activities, with the help of the Internet can be made. Subdivisions are classic banner advertising, search engine marketing, email marketing and advertising and affiliate marketing. These marketing services are unwanted advertising portals (usually cost) offered. A special form of online marketing is the so-called video marketing, Ryan Deiss quotes.
With search engine marketing (SEM abbreviated English for “Search Engine Marketing”) refers to measures that increase the find ability of a website specifically on search engine results pages. Search engine marketing includes search engine advertising (SEA) and search engine optimization (SEO).
Perry Belcher says that Search advertising is the switching of paid ads in search engine results pages. The ads are usually automatically activated as the first results of a search results page, also on the right side or bottom of a results page. They are marked by corresponding design elements, such as the color of the background. The SEA system is at Google ” Google AdWords “at Yahoo , ” Yahoo Search Marketing “and in Microsoft Network “Microsoft adCenter”. But there are other SEA systems for other search engines.
With search engine optimization (abbreviated SEO for English “Search Engine Optimization”) refers to all the measures to improve the position of a website in the organic (regardless of SEM ads) search results of a search engine. The measures range from the optimization of the website and the domain name in their keywords through to backlink strategy (Links to other websites on your own). Meanwhile, most major search engines, with the recommendation of a website through social media platforms in the resulting ranking in the organic results of one so that when it comes to search engine optimization overlap with social media optimization.
With social media marketing (abbreviated SMM) in the first place branding and marketing communication objectives, through the participation of various social media services (as eg Twitter , Facebook and Google+ are). The targeted optimization of a website on possible dissemination in social media networks are known as social media optimization (abbreviated SEO).
The social network reveals Graph Search, a search tool in beta mode, the algorithm is based on the popularity of contributions. Facebook has just completed its toolset with a search engine called Graph Search.
With its membership base of over one billion, the social network wants the opportunity to conduct research on the social network. The tool, available in beta mode, proposes to make requests from four content types: people, photos, places and interests.
Search graph will appear as a toolbar at the top of most every page. Only a few hundreds of thousands of Facebook members should access to the boot. Like a PageRank algorithm Google, Graph Search to build on the popularity of content to back the results.
As an umbrella to avoid critical vulnerabilities on confidentiality, Facebook ensures that research can only be based on shared content. Microsoft contributes with its engine Bing, which will complete research on the Web.
In presenting this new “search 2.0″, Mark Zuckerberg, founder and CEO of Facebook, has ensured that this tool will gradually be improved and that the index will deepen to absorb the entire social graph.
To motivate the interchangeability of its hosted offerings and boost their convergence under a unified architecture, HP is developing an autonomous division Converged Cloud. To stimulate convergence, standardization and interchangeability of its software and hosted services offerings, HP is building autonomous Converged Cloud.
The American multinational aims to create the binder in its catalog and deliver integrated solutions to companies allowing them to understand the coexistence of multiple cloud environments. Under the auspices of this “cloud converge” topical since April 2012, a unified architecture is put to use as part of a hybrid infrastructure.
The hardware architecture is open, the “cloud fabric” is based on HP Converged Infrastructure. Above the OS layer Ubuntu Linux, there is an open source IaaS (Infrastructure as a Service). Open Stack remains owner. It takes Nova and Swift, accompanied by a MySQL database layer and a storage mode blocks.
Follow the IaaS layer HP Converged Controller, HP Converged Management & Security and Converged Information management. The entity Converged Cloud exercised under the direction of Saar Gillai. The former of Networks will work as senior vice president and general manager, under the leadership of COO Bill Veghte.
The data for February show an increase in sales month on month by 38%, with a total turnover of 37.54 billion dollars. The Europe remains a strategic market. “Europe remains the main market, the goal is to get back to being the number three vendor in 2012 and recover the ground lost” this is essentially the message from President Jim Wong on the occasion of announcements of financial results in February.
Acer also aims, and yet, on the resources of the channel of the old continent to recover at least six points of market share and year-end to get to that 28% left for some time now. An increase in market share is essential for the vendor who made the sale to the mark, the time one of his strengths.
At the same time must deal with some predictions of perspective is not insignificant: the average price of ultra book that will begin to decline by about $ 500 in 2013 , grows less rapidly than the Smartphone market (at least in the old continent), so basically it is considered As a side close to zero the net book market.
The range of products offered is rather wide and Acer remains in all areas: that of the Smartphone (with both Android and Windows), the tablet (again on both platforms), ultra book, notebooks and PCs.
Dell expands IT security and allows himself Sonicwall purchasing it from the investment fund Thomas Bravo. Dell has reached an agreement to acquire the provider of security solutions Sonicwall. The company being acquired by Dell brings with it more than 130 patents and over 300 000 customers using firewall, UTM, remote access solutions, backup and recovery.
The sales of Sonicwall are estimated at 260 million dollars. The nearly one thousand employees to enter into Sonicwall Dell. Sonicwall was acquired in 2010 by Thomas Bravo investment fund and other institutional investors to the tune of $ 717 million.
The agreement will be concluded by next July, will allow the Texas giant of IT to enhance its portfolio of security solutions that already include Secure Works and KACE Networks. Market analysts see the move by Dell in keeping with its policy of diversification away from dependence on the PC segment (which still takes over 54 percent of Dell’s sales).
On the other hand, Dell notes that the IT security remains a major concern of his corporate clients. Sonicwall Dell brings with it a number of firewall security solutions typically targeted at small and medium businesses. On this ground Dell will collide with reality as most Fortinet and Check Point with Cisco or Juniper Networks.
Imaging and Printing Group (IPG) and Personal Systems Group (PSG) are fused and are named for the Printing and Personal Systems Group (PPSG) under the leadership of Todd Bradley. In the official notice no mention of any cuts in human resources. The reorganization also affects other departments
How TechWeek Europe has announced the official confirmation came from the merger of Imaging and Printing Group (IPG) and Personal Systems Group (PSG), which together take the name of Printing and Personal Systems Group (PPSG). Leading the new division will be Todd Bradley, former Vice President of PSG (since 2005) with its 40 billion dollars in sales.
It will be virtually painless to Vyomesh Joshi, former Vice President of IPG, this internal reorganization, since his retirement after 31 years of career at HP. IPG invoiced approximately half of PSG (26 billion U.S. dollars). It is therefore, in practice, of an operation for structural reinforcement.
Meg Whitman , in part thanks to the occasion to Vyomesh Joshi, confirming that the transaction is in essence a ‘realignment’, a rationalization of the strategy of Hp on the market, benefiting consumers, but at the same time able to generate in ‘ immediate significant cost savings.
The weight of Nokia shifts production to Asia. Nokia Siemens cuts in Germany, but maintains a presence in Monaco. News for heavy restructuring and staff cuts in Finland where they have the parent Nokia and Nokia Siemens (Joint Venture between Nokia and Siemens).
Nokia has to deal with a turbulent 2011 and reports a “redundancy” of a thousand jobs in Finland. The divestitures will be completed by early summer. Nokia seems to have now completed the transition from corporate Symbian platform to Windows Phone, but the cost in terms of personnel was evident. On the industrial side, Nokia has now made a decisive shift of production to Asia to the detriment of the European continent. It ‘was an awesome sequence.
In February of last year have been cut 4,000 positions in manufacturing operations in Hungary, Finland and Mexico. Then in April a further cut of 4,000 jobs by 3000 Symbian developers passed on the payroll of Accenture.
From headquarters in Espoo, Finland, bad news for German employees of Nokia Siemens. The telecommunications giant for 14 billion Euros of turnover has reached an agreement with the German trade union IG Metal to maintain two thousand jobs in Monaco of Bavaria, but cutting by April 1600. The escape route for German workers will be soft, accompanied by training and support services for the transition to other employers.
Veeam Software is developing an expansion of its channel program with the introduction of a Platinum level, and controlled to the highest level of specialization.
Well away from the Registered that suits those who began his relationship with the company. Veeam specializes in backup solutions in virtualized environments, first of all and historically VMware. But parallel Veeam the partnership hopes to attract system integrators and operators of the world Microsoft operating at the product level for the integration of Hyper-V Virtualization between the layers.
For the most recent announcement about Veeam ONE version 6, which after passing through a process of unification of the various component modules for VMware is now opening the Microsoft environment. The reason lies in the split of revenues Veeam: 70 percent achieved in the SMB market and 30 percent in enterprise.
And in Italy the largest sector is largely staffed by Microsoft with Windows. As a solution built on Veeam Monitor Veeam Reporter and Veeam Business View, Veeam ONE is suitable for small and medium businesses. Veeam ONE Version 6 is available as a standalone product or as part of Veeam Veeam Management Suite Essentials or in bundling with Backup & Replication. Veeam Essentials is offered for rooms from 2 to 6 sockets becoming a possible option for virtual infrastructures with a few hosts.
Google is ready to support the procedure for the FRAND licensing of patents. Google has begun the task of acquiring Motorola last August. The pending conclusion seems close.
Google, which now seems closer to the acquisition of Motorola’s Mobility, declared loyalty to the current practice of Motorola as a second patent licensing model commonly called FRAND (fair, reasonable and non-Discriminatory). This practice includes licensing fees for patents of 2.25 percent of the net selling price of each device. The net selling price is the selling price of a phone, a tablet or other device to consumers before any discounts and subsidies granted to consumers by carriers. In other words this means that Google will continue to support the application for a Motorola 2.25 percent for every iPhone sold by Apple as part of the proceedings for patent infringement by the manufacturer of Android devices against its rival.
Systems for Google Android are already a target because of violation of patents by Oracle. Apple for its part is involved in cases of patent infringement by Motorola, Samsung and HTC. Apple among others has asked a court California to issue a preliminary injunction to halt sales of new smart phones from Samsung, the Galaxy Nexus, as Apple infringed four patents. In addition, Microsoft and Motorola are committed to turn in a case of patent infringement relating to hardware and software used on the Android phone.
Google has begun the task of acquiring Motorola last August. The agreement is pending acceptance by the U.S. Department of Justice (which expects favorable), while the commission has provided Europe with a decision by February 13.
The first GSM phone was introduced in Finland in July 1991 which has marked the beginning of a new era of telecommunications
On 1 July 1991 it was twenty years ago made the first call to the world of GSM commercial network between the then Finnish Prime Minister Harri Holkeri and Kaarina Suonio deputy mayor of the city of Tampere.
The first GSM network was built by Siemens and Tele Nokia – Nokia Siemens Networks today. The theme of the first telephone conversation via GSM (Global System for Mobile Communications) benefits the new GSM digital technology in terms of voice quality and security. The GSM system was adopted in 1987 in Europe as the standard for digital mobile telephony.
The second generation of cellular technology allowed the data and voice traffic. The international roaming and short message service laid the foundation for the boom in the use of the phone. In the following years, the number of GSM subscribers grew exponentially well beyond expectations, more than 500 million in the first decade.
The current GSM comprises of 838 networks in 234 countries around the world with over 4.4 billion users. GSM is still growing with 1 million new users being added every day, about 12 per second.